Jugaad by Navi Radjou, Jaideep Prabhu, Simone Ahuja

25 Feb

jugaadJugaad is a very common word in the Indian context. It literally means that you innovate using whatever you have around you to improve your given situation or for the greater good. I first came across the concept of Jugaad when I was researching for an article on the same topic. Did you know that in Punjab, most often washing machines are used to churn lassi for mass production? Or that in Kerala, a simple village girl used a cycle to produce energy to wash clothes in a drum? The book Jugaad by Navi Radjou, Jaideep Prabhu, and Simone Ahuja gives us an insight into the much popular phenomenon challenging the existing traditional concepts of the same.

When we look around us we notice Jugaad at its best. The companies which have made a mark in the global market is a product of Jugaad and free thinking which has lead them to become such a massive success. The success stories of Facebook, PepsiCo, Philips, Tata Group or even YES BANK are great examples of Jugaad which has brought forth original ideas and have spearheaded growth which has found global success.

This book presents a refreshingly new and cogent case to bring out the innovators in all of us; including students, entrepreneurs, CEOs, underdogs and even people who run countries. It also contains sufficient number of examples to prove that their case is pragmatic. 

What makes this book an interesting read is that it is adequately peppered with examples, proving just how Jugaad has worked. What could have been a monotonous read, the examples helped us understand the concept better in the effective way. It is a must read for all young entrepreneurs and businessmen and woman who dream of establishing their own enterprise someday. This is inspiration at its best. 

This book addresses the basic questions which most encounter most start ups, like that of cost cutting and how best to tackle the situation. It primarily does is teach you to think beyond the given lines, tread on the path less traveled  Even though this book is not one of those books which I would personally pick up, as it does not fall under my area of interest but it is definitely a book that is a must read for all. It is one of those books which just adds so much to your knowledge and broadens your horizon.

For me the foreword sets my mood for the book. A good foreword is probably one of the reasons why I would like to read a book and this book had a foreword by Ratan Tata and introduction by Sam Pitroda, which was very well written.

A collectors item, do pick it up.

My rating 3.5/5

This review is for Random House India; however the opinions expressed here are my own. 

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Posted by on February 25, 2013 in books


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